Agrifood Management & Innovation lab (2020) Osservatorio “Digital marketing & food”

Abstract

La prima edizione dell’osservatorio “Digital marketing & food” che analizza le attività di digital marketing di oltre 500 PMI del Triveneto.

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CategorieConsumatore, Cibo, Digital
KeywordsFood, digital marketing, PMI

Pubblicazioni correlate

plant basedSlanzi D, Lanzini P., Checchinato, F., & Colapinto C. (2025). Understanding consumer behavior in the plant-based meat market: Insights from Bayesian network analysis Italian Journal of Applied Statistics.

Slanzi D, Lanzini P., Checchinato, F., & Colapinto C. (2025). Understanding consumer behavior in the plant-based meat market: Insights from Bayesian network analysis Italian Journal of Applied Statistics.

In recent years, the food industry witnessed a growing interest in meat analogues and plant-based meat (PBM), which aim to […]
Checchinato, F., Cunico, P., Finotto, V. & Vignotto A. (2026). SUSTAINABILITY IN LUXURY GASTRONOMY: ARE CELEBRITY CHEFS VOCAL ABOUT IT? Proceedings of XX International Marketing Trends Conference. Paris-Venice Marketing Trends Association.

Checchinato, F., Cunico, P., Finotto, V. & Vignotto A. (2026). SUSTAINABILITY IN LUXURY GASTRONOMY: ARE CELEBRITY CHEFS VOCAL ABOUT IT? Proceedings of XX International Marketing Trends Conference. Paris-Venice Marketing Trends Association.

Chefs, and particularly Michelin-starred ones, have evolved from almost anonymous figures into influential human brands, popularising luxury gastronomy to the […]
Cunico, P., Checchinato, F., & Finotto, V. (2025). Authentic for whom? the role of tradition in restaurants and the impact of overtourism. In Global Marketing Conference (pp. 978-983).

Cunico, P., Checchinato, F., & Finotto, V. (2025). Authentic for whom? the role of tradition in restaurants and the impact of overtourism. In Global Marketing Conference (pp. 978-983).

Food-focused travel is growing, emphasising local gastronomy’s role in tourism. Authenticity is key, yet its perception varies. This study examines […]
Checchinato, F., Finotto, V., Mauracher, C. and Dobran Černjul A. (2026). Tourism pressure and gastronomy: a comparison between Italy and Croatia In Transforming management in the era of post-globalization and agentic economy, SIMA Proceedings

Checchinato, F., Finotto, V., Mauracher, C. and Dobran Černjul A. (2026). Tourism pressure and gastronomy: a comparison between Italy and Croatia In Transforming management in the era of post-globalization and agentic economy, SIMA Proceedings

Gastronomy is widely recognized as a strategic resource in destination branding and tourism marketing. While existing research has mainly focused […]