Marketing e strategia

Category

Checchinato F., Colapinto C., Finotto V. Mishko A.  (2022), The role of innovative technologies in sustainability ,in Annosi M.C., Appio F., Brunetta F.(Eds) Sustainability in Agribusiness

Mauracher C, Checchinato F., Finotto V., Vignotto A., Trentin G., Perissinotto P., Vianello M., Zannol A., Contarin F., Majer S., Bellio R., Piccoli S., Tomasutti A., (2021), Atlante dei modelli di business delle imprese del biologico. Un’analisi del caso Veneto, Report di ricerca

Procidano I., Mauracher C., Valentini M.  (2021), Consumers’ perception of Prosecco wine packaging: A pilot study in Padua and Milan , ECONOMIA AGRO-ALIMENTARE Vol. 23, pp 1-23

Bellio E., Checchinato F., Mauracher C. (2021), Communication Through Visual Contents: Instagram Use in The Wineries’ Strategies, Proceedings of the 37th International Business Information Management Association (IBIMA), 30-31 May 2021, Cordoba, Spain (ISBN: 978-0-9998551-6-4, ISSN: 2767-9640)

Finotto V., Mauracher C., Procidano I. (2020), Factors influencing the use of e-commerce in agri-food sector: An analysis of Italian consumers, Working Paper, Dipartimento di Management, vol. 1 (ISSN 2239-2734)

Grosso C., Finotto V., Mauracher C., Checchinato F. (2020) Configuration challenges for the “made in italy” agrifood industry,9th International Conference on Mass Customization and Personalization – Community of Europe Proceeding.

Finotto V., Mauracher C. (2020), Digital marketing strategies in the Italian wine sector, Int. J. Globalisation and Small Business, Vol. 11, No. 4