Agrifood Management & Innovation Lab focuses on four research trajectories:
This research line aims at a systematic collection and analysis of empirical evidence on the adoption and use of digital technologies in agri-food SMEs’ strategies, marketing, operations. Research in this area aims at contributing to current to the scholarly and to the practice-oriented debates on the determinants and implications of digital technologies on agri-food SMEs strategies.
Research leader: Francesca Checchinato
This research line aims at contributing to the updated mapping of the current and emerging patterns of consumption in national and international markets.
Research leader: Christine Mauracher
The research line aims at detecting and modeling the evolution of business models adopted and developed by firms in the agri-food industry. In particular, it aims at understanding the interplay between business model innovation as a response to changes in consumer behaviour, to the blurring of industry boundaries due to the diffusion of novel technologies, to internationalization.
Research leader: Vladi Finotto
This research line aims at contributing to the understanding of the dynamics underpinning new venture creation in the agri-food industry and in complementary industries. Systematic analyses of food and wine start-ups as well as new ventures in machinery and food-related services, will allow the research team to shed light on the entrepreneurial processes and the importance of the entrepreneurial function for the evolution of the industry. Research activities started from a systematic analysis of female entrepreneurship in the wine industry.
Research leader: Vladi Finotto
Master in Food and Wine: promoting the excellence of Made in Italy
The Agrifood Management and Innovation Lab, in cooperation with Challenge School – Ca’ Foscari University of Venice, promotes the Food and Wine Master. Started in 2005, the Master is a consolidated and highly recognized executive program at Ca’ Foscari University. It aims at equipping young aspiring professionals and entrepreneurs in the agri-food industry with up-to-date knowledge and competences instrumental to valorize the excellence of Made in Italy food and Wine and to manage innovative companies in the industry.
Classes are held by academics, highly recognized and experienced professionals, national and international experts and opinion leaders, in a mix of traditional lectures, workshops, team projects and real-life cases.
Professional profiles developed by the master will be employed in firms, organizations and public entities in the agri-food industry in the following positions/functions:
In cooperation with Pasta Fracasso, students in the Masters program in marketing and communication at the Department of Management of Ca’ Foscari University of Venice. Experior project are experiential, problem/project-based add-ons to curricular courses being taught in the program where project teams composed by students answer with innovative solutions to challenges proposed by partner companies. Pasta Fracasso has challenged students of two different classes: Agrifood Marketing (Prof. Christine Mauracher) and Communication and digital marketing (Professors Francesca Checchinato and Cinzia Colapinto).
Training modules for experts on Marketing. Partner: Veneto Agricoltura, measure 2, PSR Veneto.
2023 Edition: Twin Transition
In light of the results from the two previous editions, this third survey focuses on the twin transition: digital and green transformation.
With the aim of understanding the interconnections between these two transitions, which many companies are beginning to experience, we investigated not only the activities of the companies in our sample but also the role of the players they interact with.
The research methodology is based on three main activities:
The research can be downloaded at this link:
https://www.agrifoodlab.it/osservatorio-strategie-e-innovazione-nel-food-la-twin-transition/
2022 Edition
The research project is part of the activities of the Food strategy and Innovation Observatory and aims to analyse the development of the sector, broadening its range of investigation compared to the first edition, which had focused mainly on the analysis of the digital activities of Triveneto companies.
As of this year, in fact, in addition to an update on the digital situation, the observatory will look at the broader concept of innovation, thus we will examine both digitalisation and sustainability.
The objectives of the ‘Food strategy and Innovation Observatory’, which analyses medium-sized companies in the food sector in the Triveneto region, are:
The team is involved in three main activities:
The report with the main results of the observatory can be downloaded here
2021 Edition – Digital marketing and food
The observatory aims at systematically providing with an updated measure of the digital marketing maturity of small and medium sized (10 to 250 employees) agri-food firms in the three region of the North East of Italy (Veneto, Friuli-Venezia Giulia, Trentino-Alto Adige).
The study investigates on the digital presence of firms through:
– an extensive collection of online data (website and social networks);
– a survey administered to marketing managers aimed at understanding their objectives and ways of managing online marketing presence;
– an in-depth analysis of selected case studies aimed at capturing the processes underlying firms digital marketing maturity.
The results of the observatory were presented in the following events:
Cibo (e) futuro. L’agroalimentare italiano di fronte all’incertezza, Università Ca’ Foscari Venezia
Netcomm Focus Food, sessione “Sfide e opportunità nel food in uno scenario dinamico”, Milano
Academy of Marketing Conference – Kent University, Canterbury UK, July 2023
L’agroalimentare alla prova delle Twin Transition, Oct 2023
XXXII Convegno SIEA 2024, Conoscenze e informazioni per un sistema agroalimentare innovativo e sostenibile, giugno 2024
XXVIII Conference of the Italian Society of agri-food economics, – Parma University, Sept. 24th-25th 2020
Digital Marketing & Food, Ca’ Foscari University of Venice, Oct 20th 2020
Forum Retail, session: Focus Agrifood tech, Milan, Oct. 28th 2020
