This project aims at unpacking the case of Prosecco through a longitudinal study able to capture the evolution of this designation of origin across time through a territorial branding perspective.
In particular the project will:
- Retrace the main steps of the Prosecco designation of origin, by exploring the relationship among collective identity, geography and branding across time;
- Analyse the inception and the current coexistence of the different Prosecco designations of origin, by scrutinizing diverse perspectives of institutional stakeholders and producers belonging to the different Prosecco production areas.
