The research project is part of the activities of the Food strategy and Innovation Observatory and aims to analyse the development of the sector, broadening its range of investigation compared to the first edition, which had focused mainly on the analysis of the digital activities of Triveneto companies.
As of this year, in fact, in addition to an update on the digital situation, the observatory will look at the broader concept of innovation, thus we will examine both digitalisation and sustainability.
The objectives of the ‘Food strategy and Innovation Observatory’, which analyses medium-sized companies in the food sector in the Triveneto region, are:
- Measure the spread of digital, with particular attention to its use in communication, promotion and distribution;
- Identify the determinants of digital maturity;
- Identify the actions undertaken and projects that will be developed in the field of sustainability
- Reconstruct the decision-making processes and the organisational and sector determinants underlying the different profiles of digital adoption and sustainability in the company.
The team is involved in three main activities:
- A desk analysis of the digital presence of a sample of over 500 companies from the main food supply chains;
- A survey of a sub-sample of 100 companies aimed at identifying the decision-making processes and factors that determine the adoption of digital tools;
- In-depth interviews with the most and less digitally ‘mature’ companies in order to reconstruct benchmarks and to identify barriers
The report with the main results of the observatory can be downloaded here
